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What is a Birth Doula? My Doula Elevator Speech

May 12, 2015

When I jump in an elevator wearing my doula tshirt and another passenger asks "What is a doula?", it is time to bring out the "Doula Elevator Speech"  

What is a doula? Doula Elevator SpeechBefore I perfected my 'doula elevator speech' this question often resulted in a very confusing jumble of descriptions that left the person who asked the question with a puzzled look on their face.  If I didn't start with an easy description that they could quickly understand I often lost them before I even got started.  They tuned me out and didn't get to hear about the most amazing profession that I am so passionate about!  I spent some time working on this speech and not have it down to a one-minute concise description highlighting what I feel is most important about my role as a birth doula.  

I took some time and worked on this speech and now have it down to a one-minute concise description highlighting what I feel is most important about my role as a birth doula.  I don't try to convince the listener to use a doula.  My goal is to clearly explain the role and my job to the listener in under one minute. You can download the text of the speech here.

 

 What Is Included in My Doula Elevator Speech

I wanted the speech to start with a comparison to something that most people understand.  I think this is a great way to begin and a quick win for me!  The listener gets an immediate picture of what I do.

From there I expand with details about what a doula does and I give the details that I think are most important.  Doulas know that we do a lot, but I tried to use top level descriptions.  I then tried to cover the most common things that people ask.  This includes "Do you catch the baby?" and "Do you do medical procedures" and "Do you only work with moms that want to go natural?".  

What Is Not Included in My Doula Elevator Speech

I don't mention my training, experience or background in the speech.  While this information is important, I don't think it is needed to make my point.  This is the type of information that I would go over during an interview or when a am speaking to someone who is interested in my personal story.  I also don't mention anything about my personal opinions on tricky topics like birth choices, c-section, epidurals and circumcision. 

What does your elevator speech include?

I would love to hear about how you quickly describe your job as doula.  What do you include or omit?  Please share in the comments below. 

 Download my Doula Elevator Speech now


10 Responses

Taylor
Taylor

May 03, 2017

Thank you!! I’ve been so stuck on how to start my speech and how to get the point across!

Karen Reimer
Karen Reimer

February 06, 2017

Thank you for creating a wonderful elevator speech.

Noemie Grenier
Noemie Grenier

August 21, 2015

This was helpful and make notes of how this speech insists on the birth goals. I often talk about helping couples and particularly women advocate for their choices and rights (birth justice) and how to answer to suggestions of medical intervention in a hospital setting. I also add, if the question is asked, that I am not against medical intervention but the misuse of medical intervention.

Ruth
Ruth

May 19, 2015

Hi! Your video WAS very helpful with more details (but not too much) than what i useto explain what it is that I want to do. Thank you.

Zulma
Zulma

May 19, 2015

This is great, thank you for helping :)

Jade
Jade

May 14, 2015

Thanks for the kick in the butt to write mine out!

Dani Schuman
Dani Schuman

May 14, 2015

Excellent! Very focused, concise and clear. I may borrow some of your language. :)
Thank you!

Tammy Arbeter
Tammy Arbeter

May 13, 2015

Hi Alice,
Great, quick, concise elevator speech. I love it. Says it all in a nutshell.
Thanks,
tammy

Tiffany Grantom
Tiffany Grantom

May 13, 2015

I absolutely love this! Thank you for sharing!

Marissa
Marissa

May 12, 2015

THANK YOU!! I really needed this!

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