August 26, 2015
The task of finding new clients can be quite daunting. There are so many ways to go about it. You could create on a stunning website with top notch SEO, setup an ad in Facebook, distribute thousands of brochures to local OB offices or even hand out business cards to pregnant women you see in the aisle of the grocery store. There are truly countless ways to get the word out about your doula services. The strategy that I find most successful is growing a doula referral network.
A doula referral network is a group of professionals that are willing to refer clients to you. Creating this network takes a good amount of time and effort. However, the resulting network can ultimately create a steady stream of client inquiries and hopefully a calendar booked solid.
Every month, I see the power of a great referral source when I finish co-teaching a childbirth class. In my role, I teach a breakout session to partners. The primary teacher is a labor and delivery nurse at one of the hospitals where my clients often give birth. I have developed a great relationship with this nurse which led to this co-teaching opportunity. At the end of every childbirth class there are always several of the couples which approach me about my doula services. The relationship with that one referral partner has become so strong that I could book myself solid some months just from her referrals alone! Each of us has the power to create strong referral partners like that, but I believe that it takes a plan and a concerted effort.
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