yourdoulabag — women business


Doula Business Chat - 2015 Planning 0

December 17, 2014 was our first Doula Business Chat.  We spent one hour through Google Hangouts On Air and chatted live with 8 doulas from around the US.  Our topic of discussion was business planning and goal setting for 2015.  



For my doula business planning, I use and highly recommend this business planner.  If not this planner, I do think a planner that guides you through the planning and goal setting process can make this process so much easier. 

My four MUSTS for successful planning and goal setting:

  • MUST schedule time to fill out the plan and try to FILL OUT THE PAGES
  • MUST schedule time each month to follow-up
  • MUST take an honest look at last year and not let it affect your motivation for this year
  • MUST be realistic, but give yourself an opportunity to dream too

Doula planning comes with the following unique challenges

  • Schedule can be booked out 8ish months
  • Requests are often not steady. Tend to come in waves
  • Income often comes in months before work is done

When looking back of the closing year it is important to look over your goals from that year.  

Questions to consider include:

  • Were there any goals that were not achieved
  • Do any of these goals they need to be kept, reworked or thrown away?

Personally, I have had the goal on my list to add Henna art to my services for the last 3 years. I have decided that this year I will throw this goal away. I don’t have the time. Other priorities come first.  I would rather spend my time focused on my most important goals.

When looking forward to the new year it is important to consider the following questions:

  • What is your schedule currently like?
  • How many clients would be ideal?
  • Where are there holes in your months that you would like to fill?
  • Are there services that you would like to offer? Or services that you need to market more?

     What are the absolute most important goals for the year? Your top 3 is where you should focus the majority of your time and effort. Please share one or more in the comment section!



    Women Entrepreneurs - Business Planning for 2015 0

    We all lead busy lives.  Sometimes we are so caught up in the day to day grind that we don't have time to look forward to the next year. As doulas we are often scheduling clients many months out, but are we scheduling work towards or business goals?

    It doesn't take an advanced degree to know that we need to take time to set goals for our business.  Without goals our biggest dreams for our businesses and lives won't be realized...or not in a timely manner for sure.  Taking time to set goals and follow-up on them is no easy task! 

    Back in 2013, I stumbled upon Leonie Dawson's business planning workbooks.  They immediately appealed to my creative spirit and really spoke to me.  I decided to give them a try!  I made the purchase, downloaded the file and uploaded it to Fedex where I had the workbook printed and bound.  I remember how excited I was when I picked it up.  I couldn't wait to have a moment alone to read it and start filling out the pages.  With four kids at home, a business to run and a million other things that were taking my attention this took awhile.  When I finally had time to dive into this workbook I WAS HOOKED!


    Leonie's workbook is female focused and designed for the entrepreneur that has a business with a clear purpose. The pages lead you through the planning process with questions that are necessary to answer in order to make progress in your business.  Filling out the workbook takes time and energy.  It took me several sessions or quiet time and many cups of coffee.  It was SO worth it!  In 2013, I was able to lead a more organized effort to grow my business and this workbook was key to this success.

    Here we are at the cusp of 2015 and I just purchased the new version of the workbook!  I was actually bubbling with excitement when I got an email alerting me that it was out!  I purchased the ebook because I am trying to be more paperless, but I'm leaning to printing it out again.  There is just a wonderful satisfaction to scribbling, doodling and crossing things off.  

    Workbook for Women Enrepreneurs

     I believe that this workbook is ideal for women entrepreneurs.  If you are looking for a planning resource I highly recommend that you take a look at this workbook.  Leonie also has other cool programs related to goal setting, blogging and getting the most out of your life.  In full disclosure, I am part of Leonie's referral network (meaning I make $ for all sales I refer).  I love the product and wouldn't suggest it if I didn't use it myself and believe that it will be helpful to my customers and blog readers. 

    If you decide to plan your year using this workbook, please let me know!  I am putting together a group so that we can all keep each other on track and make the most out of 2015!

    Leave a comment below and let me know what tools you recommend for business planning or if you also use Leonie's workbook.